Basics of Branding for Tourism and Hospitality Business

Enrolled: 11 students
Duration: 1 Hour
Lectures: 13
Video: 1 Hour
Level: Beginner


branding for tourism and hotels, hospitality industry

Branding often takes the form of a recognizable symbol to which consumers easily identify, such as a logo. Common examples include the Nike “swoosh,” the golden arches of McDonald’s, and the apple used by Apple Computers. Branding for tourism, however, includes standards and processes apart from Logos. Process, culture is often differentiating factors among the hospitality industry as a Brand.

Branding for tourism is a marketing practice that a company exhibits in creating its name, symbol, or logo, and overall design that is readily identifiable as the company itself. It gives your business its characteristics and persona. … Your brand is like the public face and personality of your company.

Here are four steps to building a successful brand for the tourism industry.

  • Define how you want to be perceived. When your customers have finished using your product or service, how do you want them to describe their experience?
  • Organize your business based on this promise.
  • Communicate your promise.
  • Be consistent.

Learn elements in more detail with this course.

Check the Teacher (Ms Tarandeep) profile here

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let’s start right from the beginning as i said we need to understand what is branding why you need it right so let’s start a brand is an image identification of a company that tells the consumer the guest your customer all about your company it is very very strong point and very very important point because it encourages your bookings it encourages your customers to have that trust on your brand and to walk in or book with you it’s a trigger that help people choose you from the ecosystem choose you from the list of unknown brands why because you know you need to actually create a brand and you are not a brand for example then there are various things you have to do around that brand to create what it should be just for an example think of the marriott group marriage group has a logo which has m in it versus another property which has uh which which we cannot identify with so so think from a customer’s point of view will he have more trust in the brand market or a local brand which has not done anything to talk about itself of course your answer i know you will say the answer is definitely definitely marry it right so since you have already given that answer we need to create the study around it you need to learn how how we can do various things the way mariot has done of course with budgets which which which is allowed by our company so branding allows you to drive more traffic bookings as we had the example of marriage versus a local hotel it helps you compete more strongly against all your competitors on the otas i hope you know otas what is this online travel agents like your uh like your uh make my trip like your uh you know various other otas which are already there in the ecosystem of our when we log into our websites respective websites etc right and it takes control of your message and your online presence so if you are not a brand if people do not trust you people don’t know you the the click on the button of book will not happen my dear friends so that is why branding starts right from there when you’re trying to pull the customer to your property

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Introduction to the Course and Concepts

Introduction to Branding
Understanding – Whats your Story
Why we should brand for a specific market – are brand specific to market
You need to understand your audience in order to create an engaging brand

Key Considerations in Creating Brand

Root Your Brand in customer Insights
Visual Branding and Connecting on Emotional Level
Consistency in Brand Internal and External
Empower your staff to enhance branding
Customer Loyalty with Branded Items
Building a Brand Story
Menu in Branding

Steps in Creating a Brand

4 Keys Steps in Creating a Brand
4 steps to Independent hotel brand

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Basics of Branding for Tourism and Hospitality Business