Basics of Branding for Tourism and Hospitality Business

Enrolled: 1 student
Duration: 1 Hour
Lectures: 13
Video: 1 Hour
Level: Beginner

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branding for hotels

Branding often takes the form of a recognizable symbol to which consumers easily identify, such as a logo. Common examples include the Nike “swoosh,” the golden arches of McDonald’s, and the apple used by Apple Computers. For Hospitality industry Branding however includes standards and processes apart from Logos. Process, culture is often differentiating factors among the hospitality industry as a Brand.

Branding is a marketing practice that a company exhibits in creating its name, symbol, or logo, and overall design that is readily identifiable as the company itself. It gives your business its characteristics and persona. … Your brand is like the public face and personality of your company.

Here are four steps to building a successful brand.

  • Define how you want to be perceived. When your customers have finished using your product or service, how do you want them to describe their experience?
  • Organize your business based on this promise.
  • Communicate your promise.
  • Be consistent.

Learn elements in more details with this course

Introduction to the Course and Concepts

1
Introduction to Branding
2
Understanding – Whats your Story
3
Why we should brand for a specific market – are brand specific to market
4
You need to understand your audience in order to create an engaging brand

Key Considerations in Creating Brand

1
Root Your Brand in customer Insights
2
Visual Branding and Connecting on Emotional Level
3
Consistency in Brand Internal and External
4
Empower your staff to enhance branding
5
Customer Loyalty with Branded Items
6
Building a Brand Story
7
Menu in Branding

Steps in Creating a Brand

1
4 Keys Steps in Creating a Brand
2
4 steps to Independent hotel brand
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