1

Introduction to Branding

2

Understanding – Whats your Story

3

Why we should brand for a specific market – are brand specific to market

4

You need to understand your audience in order to create an engaging brand

1

Root Your Brand in customer Insights

2

Visual Branding and Connecting on Emotional Level

3

Consistency in Brand Internal and External

4

Empower your staff to enhance branding

5

Customer Loyalty with Branded Items

6

Building a Brand Story

7

Menu in Branding

1

4 Keys Steps in Creating a Brand

2

4 steps to Independent hotel brand