1

Introduction & Responsibility for Revenue Management

2

Revenue Management Myths and Profit Fallacy

3

Lecture 3 Revenue Management Definition & Meaning

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Lecture 4 Revenue Management Premise and Assumptions

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Lecture 5 Common Revenue Management Decisions

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Lecture 6 Terms used in Hospitality in relation to Revenue Management

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Lecture 7 Steps for Revenue Management

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Lecture 8 Step 1 – Understanding Positioning of Hotel

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Lecture 9 Step 2 Segmentation of target cutomer and understand their profiles

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Lecture 10 Step 2 Balancing the Segment of customers

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Lecture 11 Step 3 Understanding Demand

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Lecture 12 Step 3 Forecasting the Demand

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Lecture 13 Step 4 Identify Competitors & Swot Analysis

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Lecture 14 Step 5 Meaning of Price and Seller & buyer Prospective price

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Lecture 15 Step 5 How do we determine Prices

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Lecture 16 Step 5 Pricing Factors and Strategic Pricing

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Lecture 17 Differential Pricing Concepts in Revenue management

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Lecture 18 Pricing Concepts Dangers and Restrictions

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Lecture 19 Re cap What we have learned soFar

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Lecture 20 Distribution and Channel Management

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Lecture 21 Inventory management

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Lecture 22 Report which we may need for revenue management

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Lecture 23 Some Sample Revenue management Reports

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Lecture 24 Revenue Management Challenges