Enrolled: 5 students
Duration: 3 hours
Lectures: 22
Video: 3 hours
Level: Intermediate


Accounting rules, ratio analysis for small business accounting, budgeting and forecasting for financial projections, business plans, practical tips for finance

Ratio analysis is a quantitative method of gaining insight into a company’s liquidity, operational efficiency, and profitability by studying its financial statements such as the balance sheet and income statement. Ratio analysis is a cornerstone of fundamental equity analysis

All Startup founders and business owners, executives must get a basic understanding of finance and accounting to enable themselves to be able to read financial statements, analyze results, and the impact of their business decisions.

This course was recorded during a live class with startup founders who do not have any formal background in accounting and finance. Course contents, speed, and explanations are designed keeping in mind those users, hence other users may find it slow and sometimes repetitive. I repeated few things just to make my audience understand and absorb concepts.

This Class is a Second day of five day series topics discussion in the course includes

Analyzing financial numbers for making business decisions

A. Analyzing Financial Statements in Details.

B. Ratio Analysis

a. Why Ratio – Usefulness and Limitations

b. Profitability Ratio

c. Liquidity Ratios

d. Working Capital

e. Asset Utilization

f. Return Ratios

g. Special Purpose

C. How to use Ratio analysis to understand ground reality in operations.

D. How operational decisions affect financial results.

E. Working Capital Management

F. Pricing Decisions

G. Capital Expenditure planning decisions

H. Using Financial Analytics Metrics for KPI management

I. Using financial numbers together with operational metrics

Please let me know if you feel any topic is missed.

What you’ll learn

  • Ratio Analysis
  • How operational decisions affect ratio
  • how different business models affect ratios
  • how to interpret various ratios to understand business performance

Are there any course requirements or prerequisites?

  • My previous course on Fundamentals of Accounting for Small Business and Startups

Who this course is for:

  • Startup Founder and Co Founders
  • Business Operation Executives

Other courses by Mr Manish Gupta which will help you

Fundamentals of Hotel Revenue Management

Analyze & Interpret Overall Hotel Financial Statements

Understanding Business Model Canvas | Create solid business plan

Liked what you read, pls share to help others


Financial Statement Analysis Objectives
Financial Analysis Methods in Brief
Ratio Analysis


Gross Profit
Net Profit
ClassRoom Discussion for some other expenses
Use of Profitability Ratio to understand Copetitive advantage and business model

Return Ratio

Return on Assets and FIxed Assets
Return on Capital Employed
Case Study Analysis of three telecom companies
Cautions for using return ratios on face value
Ratios which help to understand how efficiently assets are used
How we measure utlisation of assets not recorded in Balance Sheet

Liquidity Ratio

Liquidity Ratio to understand Risk inherent in companies
Long Term Liquidity Ratios

Operational Analysis

Financial Analysis Measure meant to understand efficiency in other operations
Summarise – Ratios use for operational analysis
Dupont Analysis to understand opportunities in optimising return on equity

Detecting Manipulations and Make other operation decisions

Detecting Manipulation in accounts – Fake Sales
Detecting Manipulation – Wrong Depreciation and others
Pricing Decisions
How to make Capex Decisions

Be the first to add a review.

Please, login to leave a review
Ratio Analysis for Finance & Operational Business decisions
$20 $7.99